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Why data quality is so significant in B2B lead generation?

Posted By: Aditi Shetye Date: 2019-02-16

As B2B marketers, it’s not to just generate leads. It’s about generating the RIGHT leads because the right leads are equal to customers.

Basically, a lead is a person who has shown attentiveness in your firm's product or service in some way, appearance, or shape". In simpler words, a lead is a piece of data: it is information or statistics about a person or organi

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All you should know about data integrity

Posted By: Aditi Shetye Date: 2019-02-07

Everyone feels exhausted after a long day busy schedule and just wants to leave and reach home and have some precious sleep letting pass off that you may or may not have saved your data. The next day arrives and it’s a bright new sunny day! You reach office and kick start your day with a focused mind of your new schedule. But guess what? Your data is altered or deleted, and you have no wa

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Data Validity and the other 2 factors that determine the quality of data

Posted By: Aditi Shetye Date: 2019-01-31

Businesses carry a bundle of data which is maintained safely as a record. This record is very beneficial during an inspection. When an inspection is done, an employee’s performance and maintenance is reviewed and recorded, or even when a safety meeting is organized, data is being collected.

Now the question comes that why this is collected and maintained? Because it plays a very

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