Why data quality is so significant in B2B lead generation?
Posted By: Aditi Shetye Date: 2019-02-16As B2B marketers, it’s not to just generate leads. It’s about generating the RIGHT leads because the right leads are equal to customers.
Basically, a lead is a person who has shown attentiveness in your firm's product or service in some way, appearance, or shape". In simpler words, a lead is a piece of data: it is information or statistics about a person or organi
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